LD&Co is a consulting and training organisation, helping manufacturers and retailers of consumer goods to develop, implement and apply the skills & knowledge, needed to win with shoppers.

The activities of LD&Co consist of tailored training sessions, project management and consulting services. Our services are developed on the basis of a pragmatic, hands-on approach, and a thorough understanding of the business challenges and the way-of-working of the client.

About Luc Desmedt:
Luc started his career in 1986 in the marketing department of Procter & Gamble and held several brand & marketing management positions. He also gained key account management experience, both on a national and international level, and played a pioneering role in the worldwide development of Category Management within P&G. In 2002, Luc Desmedt became Managing Partner of Retail Insights, a company specialized in gathering and activating shopper insights. Within Retail Insights, Luc Desmedt developed consulting & training services aimed at developing and delivering Category Management, Shopper & Trade Marketing competences and strategies. Since July 2008, the consulting & training services are delivered out of the newly created company LD&Co.

luc.desmedt@ld-co.com

About Pascal Deckers:

Pascal Deckers joined LD&Co in July ’23 after having built more than 20 years of experience in Marketing Research, Trade and Shopper Marketing, Category Development and Global Marketing. He worked for category captains Sara Lee/Douwe Egberts (currently Jacobs Douwe Egberts) and Lotus Bakeries.

He brings a wealth of hands-on experience and fresh insights to LD&Co and is a recognized professional in Category Management, with a focus on improving overall business performances with a pragmatic category mindset, fitting perfectly into LD&Co’s philosophy.

pascal.deckers@ld-co.com