Fonda is a B2B e-commerce platform for SMEs with 20 to 300 employees in Belgium and the Netherlands. The platform bundles AI agents, a B2B webshop, a customer portal and product management (PIM/DAM) into one solution, connected to the customer’s ERP. Standard connectors for SAP, Business Central, AFAS and Exact keep prices, stock and customer data in sync in real time.

Fonda is built for manufacturers and wholesalers who want to serve their business customers online. Customers order 24/7 at their own agreed price, from their own catalogue, with bulk orders and fast reordering. Through the customer portal, they check invoices and track orders without calling customer service. Brands such as Dupont Cheese, Belsack, Fashion For Cycling, Vande Moortel and Fluxer already run on Fonda.

The mission is simple: build a B2C experience in a B2B market. Business buyers are used to the ease of Amazon and Coolblue as consumers — Fonda brings that same convenience to their own purchasing process, along with the customer-specific pricing and complexity B2B demands.

Three things set Fonda apart from alternatives like Shopify B2B, Sana Commerce or custom development through an agency:

1. Fixed price with no per-user or per-SKU costs
2. An implementation that typically takes less than one month thanks to standard modules and connectors
3. Designed from the ground up for the Belgian and European market rather than adapted afterward.

Packages range from Basic (free, product management and DAM) to Enterprise (custom where needed, fully omnichannel with CPQ). Professional, the most popular package, costs €1,450 per month with a one-time setup fee of €12,000 and includes full online sales, product management and a self-service portal.

Fonda is based in lovely Ghent ❤️ 🏰.