The end-of-year period is the highlight of the year for webshops and marketplaces. Consumers are looking for the best deals, the nicest gifts, and flawless delivery. For sellers, this brings both opportunities and challenges. How can you make the most of Black Friday and Christmas? And what role does the Global Trade Item Number (GTIN) play in all this?

In a conversation with Tim van der Hagen, Manager Platform Quality Excellence, and Bram Vromans, Country Lead Belgium at bol, we got a unique look at how bol supports its selling partners.

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